These are my top contenders for business cards, with the bottom being my favorite. I knew I wanted a minimalist approach for the back of the card and the sans serif typeface in combination with the creamy background balances out the busier, more intricate front of the card.
I wanted to create a folder in addition to the standard stationery set, because it seems like something my business would make good use out of, either through daily operations on the corporate end, or through presenting information to guests.
In addition, I created door hangers and entry cards for the hotel guests. I wanted to incorporate the typeface used for the logo, but simplify the spanish tile- inspired pattern used on the business card. I chose to bring in just a small element to keep the brand continuity.
The same concept applies here to the 10 x 13 envelope I created. I wanted to keep it simple but elegant. I think including the pattern on the inside of the envelope helps achieve that.
Finally, the letterhead. I'm not in love with this concept yet, because it does feel like it's missing some of the cohesion from the other pieces (maybe because it's lacking some of the flair?)... but I think that conceptually, the person reading this would have just removed it from the envelope with the patterned inside, and that it would be approached as one piece, not two individual pieces.
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